Kathy Jorsch, President and CEO of FSA Merchandising

With an entrepreneurial nature, the experience of turning a bottom-rung marketing research office into the most profitable of its 12 national counterparts, and the quality training afforded her through her tenure as a Sales Representative for Proctor & Gamble, Ms. Jorsch literally founded the company in 1994 ‘at her kitchen table’.

Executing projects with a small yet qualified staff, Kathy grew her client base one by one through word of mouth from satisfied customers. Currently in four states, FSA’s business plan is on track to develop into a formidable regional player in the north central US.

Kathy Jorsch graduated magna cum laude from the University of Wisconsin-Milwaukee with a double major in Health & Fitness, and Broadcast.

Lori VandeWiele, Field Director

Lori has worked in the merchandising field for over 22 years.  She began her career as a buyer for Pet Food Warehouse in Minnesota for 8 years, reviewing and maintaining product categories as well as working with the planogram and promotions departments for those categories.

She grew her experience with a national company as a ‘new store set up specialist’ traveling cross country heading up new store sets, remodels and relocations.

Lori has been with FSA since 2008 in multiple capacities attending resets, recruiting, scheduling staff and working hand in hand with our clients.  She can be reached directly at lori@fsamerchandising.com or 612 670-7030.